
Now, I can say that it was through this restlessness as a designer, that I started to look at spaces that surrounded me with other eyes. With the eyes of someone who certainly would have a life beyond aesthetics, giving extreme relevance to its function, utility, sensations and memories. But it was not enough for me to have the freedom and creativity to create new things. I realized quite early that organization, demand, rigor are fundamental, and my family’s influence was determining. It made me practical and dreamy, demanding and changeable, rational and emotional.
Throughout my professional life, I accepted several challenges, in very different areas, which gave me a multi-disciplinary training. I have always been aware of trends, by visiting stores, fairs, showrooms, reading articles to find out what’s currently going on, visiting design and interior decoration websites.
My professional training started in Marketing, Advertising and Audiovisuals. At some point, abruptly and against all expectations, I decided to study “Interior” Design at IADE. Undoubtedly, the artistic influence that my Mother had on me, made me, without realizing it, to follow her footsteps in a professional way, which makes me to feel manner and of which I am very proud.
felipa varanda
founder & ceo
From an early age, I started to deal with other cultures, realities, architectures, designs and decorations. Thanks to my mother’s job, I had the opportunity to visit many countries several times, I went to the USA, Brazil, Venezuela, England, among others. Everything was very different from what we used to. Mindsets were different, everything seemed exclusive, and an endless source of inspiration.
Architecture, construction, works, rehabilitation of old houses, antiques and old furniture shops. All of these, are hobbies that my parents had and I was part of them since I was a child. My mother was passionate about works and decoration, and whenever she traveled she always brought something different. In our house, if the sofas weren’t moving around, it was the color of the walls that was modified, the furniture was somehow changed … in the end, no room in the house escaped from the urge of change! It could just be the layout of the furniture, but something had to change. Always in secret, in suspense. At those times, whenever we entered the house, we felt the effect of blindfolds in our eyes like the TV show “Querido mudei a casa”.
